Sunday, June 7, 2009

Shrinking Mainline Churches Take a Page From Evangelical Playbook

Facing steep drop-offs in membership, a handful of mainline Protestant denominations are taking a page from the evangelical playbook, adopting the entrepreneurial church-building tactics and pricey rebranding campaigns (see video below) that are more typical of the megachurch movement.

You can read the rest of the articlr at this link: Rebranding

Audio commentary coming soon:
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> posted by Trevor Hammack at


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