Shrinking Mainline Churches Take a Page From Evangelical Playbook

Facing steep drop-offs in membership, a handful of mainline Protestant denominations are taking a page from the evangelical playbook, adopting the entrepreneurial church-building tactics and pricey rebranding campaigns (see video below) that are more typical of the megachurch movement.






You can read the rest of the articlr at this link: Rebranding



Audio commentary coming soon: